Last updated on March 13th, 2023 at 10:46 am

If photos of super crowded beaches in Italy (or Greece) make you think that the script of a sci-fi movie is far more realistic than the notion that you can actually have a relaxing summer vacation in said countries, this guide to the best beach towns in Puglia is for you.

We can’t blame you if you avert your eyes at the sight of holiday-goers stacked one on top of the other. We’ve seen those scary shots, too. However, it’s all a matter of where you choose to go and WHEN. The when part is easy. Stay away from beachside destinations in Italy (and Greece) from mid-July to the end of August. As to the where, we’re here to introduce you to the three best beach towns in Puglia, the gorgeous region in Italy’s Deep South.

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This is a photo of Otranto, one of the best beach towns in Puglia, at sunset. The sky is a dramatic blend of yellows, oranges, blues and purples which all reflect on the calm sea.
Sunset in Otranto

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The 3 Best Beach Towns in Puglia

Southern Italy has so many jaw-dropping seaside towns that choosing just a handful of them is not an easy task. One of the most authentic and off-the-beaten-path regions in the country is Puglia. This graced by endless sunlight piece of land in Italy’s Deep South is absolutely stunning and the ideal destination for one’s summer holidays.

There are many picture-perfect beach towns in Puglia. In this article, we will be talking about three of them: Trani, Otranto and Gallipoli. We’ve chosen these three beauties for two main reasons.

First and foremost, all three of them are significantly less crowded than other more Instagram-friendly seaside destinations within Puglia. Secondly, dividing your time between those three towns makes exploring the region a lot easier as they are conveniently located in three different parts of Puglia.

A panoramic view of Gallipoli.
Beautiful Gallipoli


Trani is an elegant beachside town that seems to be floating dreamily over the Adriatic Sea. No wonder its second name is the Pearl of Puglia. Less than an hour’s drive from busy Bari, Trani is an excellent base to explore that part of the Adriatic Coast that stretches from Bari to the north.

Towns such as Andria, Barletta and Molfetta as well as numerous beaches along the coast are within easy reach from Trani. However, the Pearl of Puglia is worth a trip in its own right for so many reasons.

This is a photo of the port of Trani at sunset. The sea is calm. There are small blue fishing boats in the sea. The  sky is blue and pink.
Trani is like a floating dream.

Things To Do in Trani

1. The Cathedral & The Castle

Trani is home to one of the most charming Cathedrals in Italy. Dedicated to Saint Nicholas the Pilgrim, Trani Cathedral enjoys an outstanding location right next to the beach, which is quite rare. Just 200m from the Cathedral lies Trani Castle.

Built in 1233 by King Frederick II, the Castle of Trani became a prison from 1844 up until quite recently in 1974. Now open to the public for visits and a venue for all kinds of social events, Trani Castle is a fine example of the defensive architecture of its time.

You can visit Trani Cathedral and the Castle of Trani on the same walking tour.

This is an up close of Trani Cathedral, the pale looking church by the sea.
Trani Cathedral
2. Sunset Along Seaside Promenades

During our short stay in Trani, we enjoyed one of the best sunsets of our entire lives from the quaint port. Don’t miss it! Trani has many options for long seaside walks to choose from. Come to think of it, why choose? They are all marvellous:

  1. St. Nicholas Pier up to the iconic Green Lighthouse.
  2. St. Anthony Pier all the way to the Red Lighthouse.
  3. Quaint Santa Lucia Pier.
  4. The picturesque port where fancy yachts and tiny blue fishing boats sit idly side by side.
  5. Farther still, the charming Lungomare Cristoforo Colombo.
This photo shows Trani at sunset. Everything is dyed in hues of orange and pink: the sea, the sky, the old palazzi.
Trani looks splendid at sunset.
3. The Historic Centre

Trani Old Town is a maze of beautiful narrow alleys, charming palazzi and medieval churches. The historic centre of Trani is very compact with an irresistibly authentic touch.

This is a photo of a narrow street in Trani Old Town. It is a rainy day, it's very cloudy and everything is wet: tables, chairs, flower pots. There is noone to be seen around.
Even on a rainy day, Trani Old Town looks stunning.
4. Villa Comunale di Trani

The Public Gardens of Trani are splendid, even more so because of their seafront location. Wandering around Trani’s bijou park is utterly relaxing while views of the deep blue sea and the Cathedral are absolutely breathtaking.

This is a photo of the main alleyway at Villa Comunale, Trani's public gardens. There are tall trees on both sides. It's a rainy day. Everything is wet.
The public gardens in Trani
5. A Trip To Castel Del Monte

Fancy a half-day trip? Just a 45′ drive from Trani, the magnificent Castel Del Monte awaits. Built on a green hill near Andria by the same King Frederick II who built Trani Castle, Castel Del Monte is a masterpiece of medieval architecture located in the midst of an idyllic natural setting. The imposing yet solitary castle can be seen from a great distance while driving across the stunning countryside that surrounds it.

The 13th-century castle is unique in terms of its incredibly exact geometric shape. It is an octagonal building with an octagonal tower at each corner, eight rooms on each floor and an eight-shaped courtyard! It is said that Frederick himself oversaw the castle’s designs. Being the educated man that he was, Frederick made use of the number 8 as a symbol of perfection, thus reflecting his humanist ideas on the castle’s layout.

You can book this guided walking tour if you want to learn more about its fascinating history while enjoying the sunset.

This photo shows the exterior of Castel Del Monte. There are flower beds and trees surrounding the castle.
Castel del Monte is situated in a fantastic natural setting.

Castel Del Monte had been abandoned for a very long time. During the 18th century, its marbles and interior decorations were either stolen or destroyed by vandals. The Italian State bought the castle in 1876 and began restoration works in 1928.

In 1996, UNESCO awarded the castle World Heritage Site status not only for its almost unreal symmetry but also for being an impressive blend of cultural elements from Classic antiquity, Northern Europe and the Muslim world. The castle’s rooms are not particularly impressive as they lack furniture or other decorative elements but the mysterious Castel Del Monte is worth a visit even if it is to marvel at its extraordinary architecture alone.

This photo was shot inside the octagonal interior courtyard at Castel Del Monte.
Admiring the castle’s symmetry from the interior courtyard.

Fascinated by Castel Del Monte and now hungry for more?
Check out this amazing list of the prettiest castles in Italy here!

Where To Stay in Trani

Undoubtedly, the Old Town is the best place to stay in Trani. Not only is it the most charming part of the city, but it is also close to everything one would want to see and enjoy during their trip. For our heartbreakingly short trip to the Pearl of Puglia, we chose to stay at Sotrani, a tiny yet marvellous B&B situated right in the heart of the quaint historic centre.

This photo shows a quaint street in Trani Old Town. The street is lined with beautiful palazzi and there are people coming ang going.
Sotrani is situated on one of the Old Town’s quaintest streets.

To be honest, we were quite grumpy when we parked the car and headed towards the B&B. You see, this would be the last day of our amazing 2-week trip across Puglia and we just couldn’t believe it had come to its end.

However, all this changed the moment Valeria, her husband and their two adorable puppies greeted us at their home. Did I just use the word home instead of hotel? Well, that’s how both Katerina and I remember Sotrani. As a home away from home.

This is a photo of our room in Sotrani. There is a big double bed with loads of cushions and throws on it. There is a shelf with books right above the bed. There is also a painting above the bed.
Our room at Sotrani

Sotrani has two smartly decorated, super comfortable and outrageously (if that’s a thing) clean rooms. Bonus points for the tea station, books of literature and, wait for it, Netflix. The rooms share the cosiest common area where guests can hang out, watch TV or have a snack. This is also where breakfast is served.

The verb served is not exactly accurate here because Valeria makes sure to load the dining table with all sorts of goodies very early in the morning so that guests can wake up at any time they choose and help themselves to a delicious breakfast without having to set up the alarm the night before.

That alone, dear readers, is reason enough to adore this place. The only thing we didn’t like about our stay in Sotrani is that it was only for just one night. But we’ll be back, hopefully, soon.

Book your home away from home in Trani or read the reviews on TripAdvisor here!

This photo shows Katerina and Maria having breakfast at Sotrani. They are chatting. Maria seems to be explaining something while Katerina smiles at her. There are jars of jam, fruit, coffee mugs and other treats in front of them.
Enjoying breakfast at Sotrani

Where To Eat in Trani

Trani is home to many fine eateries and stylish restaurants. However, since this would be our last dinner in Italy for a while, we just felt like keeping it simple and cosy. We sat at an outside table at Al Covo Delle Chiacchiere, a traditional restaurant serving authentic Pugliese dishes. It turns out we had one of the heartiest and best value-for-money meals of our entire trip.

This photo shows a seafront food truck in Trani. The truck is bright red and it has Pescato e Fritto written on it. That loosely translates to freshly caught and fried. There are plastic chairs in front of the truck and a line of charming light bulbs above it.
If we had time, we’d love to try Trani’s take on street food.


Otranto’s most important moment in history was back in 1480 when the Ottomans caused havoc by invading the city and killing thousands of people. Nowadays, Otranto is such an easy-going and pleasant destination that it’s hard to believe it has seen such horrific days. A gateway to the East, Otranto is one of Italy’s prettiest seaside towns and the perfect base to explore some of Puglia’s most spectacular beaches.

This is a photo of Otranto at sunset. In the foreground, a few small fishing boats in the tranquil sea. In the background, the dramatic sunset sky.
Enchanting Otranto

Things To do in Otranto

1. Otranto Beach

Otranto may be the ideal town from which to explore the best Puglia beaches yet you don’t have to go far to enjoy crystal clear waters. Incredible though it may seem, the long seashore within the historic centre itself is one of the best sandy beaches we have seen in the region.

No wonder it can get crowded during the peak summer season. Whether you feel like swimming or walking, Otranto Beach, which is actually two or three smaller beaches one next to the other, is the town’s highlight.

This is a photo of the long sandy beach in Otranto town. It has crystal clear waters and views to the old town. This is the main reason why we consider Otranto one of the best beach towns in Puglia Italy.
Otranto Beach
2. Seaside Promenade

How could we list Otranto among the best beach towns in Puglia if it didn’t boast a spectacular seaside promenade? It takes about 30′-1h, depending on one’s pace, to walk the seafront’s entire promenade, from Otranto Lighthouse all the way to the port on the other side.

That said, the most breathtaking part of the promenade is hands down the Lungomare Degli Eroi (Heroes Promenade) where one can also see the monument to the martyrs of the 1480 massacre.

This photo shows the Heroes Promenade at sunset. There are charming palazzi along the promenade and boats on shore at the sand below the promenade.
The enchanting Heroes Promenade at sunset
3. The Old Town & The Castle

While walking along the Heroes Promenade, you can’t miss La Porta Alfonsina, the gate to Otranto’s enchanting Old Town. Once you pass the gate, you are bound to lose your heart over the picturesque narrow streets and the romantic ambience of Castello Aragonese, Otranto’s castle. There are no routes to follow or tips to note down. Just wander around and lose yourselves in one of Puglia’s most enchanting Old Towns.

You can learn more about Otranto’s history from a local guide by joining this walking tour.

This is a photo of an old building in Otranto Old Town. It's a white 3-storey building with blue doors and windows.
Sometimes, Otranto Old Town felt like a Greek Island to us. Can you blame us?
4. The Cathedral

Otranto’s imposing Cathedral lies in the heart of the town’s historic centre. The Cathedral’s main attraction is its superb 12th-century medieval mosaic floor which depicts an enormous and splendid Tree of Life. Other must-sees in the Cathedral include the crypt and the Saint Martyrs Chapel. In the latter, the remains of 800 martyrs that were beheaded by Ottomans in 1480 for refusing to convert to Islam are displayed.

This photo was taken inside Otranto Cathedral. The focus is on the church's mosaic floor which depicts a huge Tree of Life. There are columns and arches on both sides of the church.
The Tree of Life mosaic floor inside Otranto Cathedral
5. Bauxite Quarry & Lake

More often than not, spectacular sites are not easy to get to. However, it’s a mere 10-minute drive or a 30-minute hike from Otranto to one of the most unworldly places we have seen to date.

From 1940 to 1976 there was a bauxite quarry south of Otranto. When the quarry was abandoned, Nature took over and a tiny lake was formed due to water infiltrations. The intense red colour of the rocks surrounding the emerald pond has a surreal effect on anyone who decides to visit this alien-like location which is definitely worth a place among Italy’s best-kept secrets.

This is a photo of the bauxite lake. The lake's colour is green. It is surrounded by red rocks as well as trees. Above, a bright blue sky with only a few white clouds.
Oh, the wonders of Nature!
6. Punta Palascia Lighthouse

We love lighthouses. So, when we found out there is a super quaint one about 15′ by car from Otranto, we wouldn’t miss it for the world. Faro di Punta Palascia is an active lighthouse in Cape Otranto, Italy’s easternmost point. It is an easy hike from the main road to the lighthouse and the views are simply gorgeous.

This photo shows the Punta Palascia Lighthouse. Maria is walking in front of it with a wide smile on her face.
Maria being happy at Punta Palascia Lighthouse.

Where To Stay in Otranto

Puglia is abundant in historical palazzi. These are centuries-old residential buildings that scream elegance and nostalgia. During our 15-day road trip across Puglia, we never missed a chance to stay at one of these historical mansions.

One of our favourite ones is Palazzo Marzo, a nostalgic B&B in the heart of Otranto Old Town. Was it because the bright afternoon sun made all other colours fade? Or maybe because Palazzo Marzo was meant to be the canvas on which we would repaint our happiest childhood memories?

For whatever reason, our first impression of the B&B, from the minute we stepped inside the utterly welcoming reception area and were greeted by sweet Marinella, was white. Yes, that’s exactly the word that comes into mind when we think of our stay in Palazzo Marzo. White. Purifying, resplendent white.

This image shows a sitting room in Palazzo Marzo. There are two white chairs, a coffee table, a white bookcase and white curtains on the french windows.
Our favourite sitting room in Palazzo Marzo.
We loved the mosaic floor and the typical Salento star-vaulted ceiling.

While Marinella was giving us a tour of her beyond-words charming B&B, we couldn’t help but bring memories of childhood summers into our minds. The white curtains moving gently to the cool breeze, the oh-so-familiar mosaic floors on which we literally grew up, the peacefulness of those distant lazy summer afternoons when we were forced to keep quiet so as not to interrupt the grown-ups siesta.

It all came back to us. I swear to God, it felt as though our beloved and never forgotten grandmas would suddenly appear chasing us around with bowls of freshly cut fruit. How could we not fall in love with this place instantly?

This photo shows our room at Palazzo Marzo. There is an iron bed covered with a striped throw, a white closet and a white desk. The room is very very bright.
Our room at Palazzo Marzo

Decoration in Palazzo Marzo‘s rooms is minimal yet elegant and irresistibly old-fashioned. Among other beautiful common areas, there is a lovely terrace with jaw-dropping views of Otranto and the deep blue sea beyond. Every morning, Marinella prepares a remarkably rich breakfast which is served on a sun-washed patio. We loved our stay at Palazzo Marzo and we honestly can’t recommend this quaint B&B enough.

Find the best deals on here or read the reviews on TripAdvisor here!

This is a close up at some of the treats on offer at the Palazzo Marzo buffet. We can see jars of yoghurt as well as slices of bread.
Breakfast at Palazzo Marzo was an endless display of delicious goodies.

Where To Eat in Otranto

We had dinner at La Pignata, one of Otranto’s best restaurants. Although the food was really good, the servings were on the small side and the wine pricey for no apparent reason. For aperitivo, head to trendy Caffè Sud Est. For your gelato fix, try Deja Vù Cafè on the Heroes Promenade.

This photo shows the tables and chairs of Deja Vù Cafè on the Heroes Promenade. There are some people sitting there and there is also a man riding his bicycle past the cafe.
Deja Vù Cafè enjoys a wonderful location.


The drive from Otranto to Gallipoli takes about 50′ if you choose the mainland route suggested by Google Maps. However, we highly recommend the longest yet fascinating drive along the coastal road from Otranto to Gallipoli. This way you’ll get to marvel at some of the most incredible beaches in Puglia as well as some fantastic spots, such as Santa Maria Di Leuca Sanctuary and Lighthouse or the impressive Ciolo Bridge.

Gallipoli means Beautiful City in Ancient Greek and it’s exactly this: one of the prettiest towns on Italy’s Ionian Coast. The modern part of Gallipoli is built on the mainland whereas Gallipoli Old Town stretches on a small island linked to the mainland by Papa Giovanni Paolo II Bridge.

This is a photo of Gallipoli. In the foreground, the port in the Old Town with the small fishing boats. In the background, the modern part of the city. A tall ugly building stands above all the others under a beautiful afternoon sky.
Gallipoli Old Town with the modern part of the city in the background.

Things To Do in Gallipoli

1. Sunset

Thanks to its position, Gallipoli boasts one of the most spectacular sunsets. Whether you choose a spot on the town’s long sandy beach or a table at one of the bars right above it, make sure you don’t miss the exact and magnificent moment when the red sphere takes a dive into the Ionian Sea.

This is a panoramic shot of Gallipoli beach at sunset. The sky is stunning with grey clouds over the orange setting sun. To the left, the old palazzi of Gallipoli dimly lit look beautiful.
Sunset in Gallipoli left us speechless.
2. Gallipoli Beach

Spiaggia Della Purità is Gallipoli’s main beach. Its crystal clear waters compete with its stunning views of the enchanting old palazzi of the historic centre. It doesn’t happen every day to enjoy a perfect view of an authentic Italian town while swimming, does it?

This is a photo of Gallipoli Beach. The sea is crystal clear and the sandy beach is almost empty but for a couple of women who enjoy the sun.
Gallipoli Beach
3. The Castle, The Seafront Promenade & The Old Town

Once you find yourselves on Papa Giovanni Paolo II Bridge, the point of entry to Gallipoli Old Town, the magic begins. To the immediate left, the medieval Castle of Gallipoli welcomes visitors to this picturesque seaside town.

The castle houses a History Museum and is also a popular hub for various events, both cultural and social. Continuing from the castle on either side of the beachfront promenade, one can walk the entire perimeter of the small island. This is a spectacular walk, especially at sunset.

Once you’ve had enough of splendid sea views (is that even possible?), go lose yourselves in the historic centre of Gallipoli. The latter is very typical of the Italian South, with lovely grandmas sitting around and chatting in front of once brightly coloured buildings which now bear signs of the relentless passing of time. Which, in the end, is what makes those buildings utterly attractive.

This is a photo of Maria standing by an old door. She is looking towards the door and smiling.
We loved Gallipoli Old Town.
4. The Cathedral

The Cathedral of Sant’Agata is a 17th-century masterpiece whose baroque beauty is second only to Lecce’s phenomenal churches.

This is an up close of the cathedral's facade. The latter is adorned with many details which is typical for barocco leccese architecture.
The Cathedral of Gallipoli
5. The Fish Market

The first thing you see once on Gallipoli’s tiny island is the quaint fish market. It is an exciting place as it bridges the past and the present in a unique way. A constant reminder of Gallipoli’s past as a traditional fishing village, the fish market becomes the absolute place to be for aperitivo when fishermen grill fresh seafood and fish and everyone fights for a place in the sun market’s stalls.

This is a photo of the fish market in Gallipoli. We can see various, empty now, stalls. There are large blue umbrellas and one orange. People are walking around the market.
The colourful fish market
6. Underground Olive Mills

Throughout Puglia, there is a wide network of underground olive mills that can attest to the region’s long tradition in oil production. Many of these frantoi ipogei are now restored and open for visits. Gallipoli is home to 35 such olive mills. Some of these are open to the public for free or at a small fee.

As you walk around the historic centre of Gallipoli, you will definitely stumble upon one or two of them. Don’t miss the chance to step inside and learn some of the secrets of authentic Puglia.

This photo shows the interior of il frantoio ipogeo in Martignano.
We didn’t have time to visit one of the olive mills in Gallipoli but we did visit two of them while road-tripping across the Greek towns of Salento. Pictured here the frantoio ipogeo in Martignano.

Read all about our trip to the Greek towns of Puglia here!

7. La Fontana Greca

This fountain is situated on the mainland part of Gallipoli, right next to the Papa Giovanni Paolo II Bridge. As its name suggests, the fountain was thought to have been constructed by the Greeks during the 3rd century BC. However, studies have shown that the fountain actually dates back to the Renaissance. It is an impressive fountain with elaborate carvings inspired by Greek mythology.

This is a close up of the Fontana Greca, the fountain, one of Gallipoli's major tourist attractions.
La Fontana Greca

Where To Stay in Gallipoli

Gallipoli is all about its sea views. So we knew we had to stay in a room with a view this time. We spent our one and only night in Gallipoli at Punta Cutieri, a cosy B&B that boasts a magnificent location. It is situated right on the spectacular promenade of Gallipoli’s historic centre.

This photo shows the exact location of Punta Cutieri B&B. It is one of the buildings along the spectacular seafront promenade.
The superb location of Punta Cutieri B&B

Our check-in at Punta Cutieri was done in a great hurry as we were anxious not to miss the stunning sunset. Giorgio, our super kind host, did a fantastic job giving us the best tips about his beloved hometown while we ran to our room to leave our luggage on the floor and head to the promenade, camera and tripod in hand.

But then, once we were inside the room, I felt the impulse to draw the curtains. Alas! We couldn’t help but gasp at the sight of the Mother of all calmness and beauty, the endless sea.

This photo shows the view to the sea from inside the closed french windows in our room at Punta Cutieri.
A room with a view

Punta Cutieri offers homelike accommodation in its six rooms, most of which enjoy breathtaking views of the Ionian Sea. Breakfast is served on a marvellous terrace overlooking the sea from one side and Gallipoli’s rooftops from the other. We can’t recommend this B&B enough for its easy-going ambience, jaw-dropping views and, most importantly, the fantastic hospitality of Giorgio, the owner and soul of Punta Cutieri.

Book your room with a view of the Gallipoli here or read the reviews on TripAdvisor here.

This photo shows the buffet breakfast at Punta Cutieri served at the B&B's terrace overlooking the Ionian sea. It is a sunny day and the sea is utterly calm.
The wonderful terrace at Punta Cutieri B&B

Where To Eat in Gallipoli

Although Giorgio recommended a couple of really nice restaurants for us to have dinner at, we felt it was finally time to try Puglia’s signature sandwich and most popular street food, la puccia. The latter is actually the name of the bread they use to make this sandwich. This round and flattened bread is typical of Salento, the central-southern part of Puglia. It comes filled with exquisite local products which include, cheese, cold cuts and vegetables. In Gallipoli, one of the best places to try la puccia is Il Ghiottone.

This is a close up of la puccia salentina, the typical sandwich of the Salento area.
La puccia salentina

So, did we manage to inspire you to plan your summer vacation in what we consider the 3 best beach towns in Puglia?
If so, use the comments section below to share some magic from your own vacanze all’italiana with us!

Please note that we drove to all the places included in this guide.
Driving is by far the best way to explore the wonders of Puglia.

Disclosure: We were guests at Sotrani, Palazzo Marzo, Punta Cutieri and Castel Del Monte. Yet all opinions are our own, as always.

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